Return on Intelligence

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

I live in Florida. We left for Boston three days before Hurricane Irma was supposed to make landfall there. As I write this article (the first in a long time, sorry fans — been really busy), Irma has not hit yet. The situation in Florida? People as you know are scared (to say the least).…

To many who “grew up” in digital marketing, I look old. (Even to me, I look old these days.) For the record, I'm a marketer who is in my 50s. However, despite that, I'm NOT a marketing dinosaur. All you young guns in digital, don't count us old-school marketers out. It was our generation that…

Recently while I was in the mall, I saw the sign below in a storefront window. Marketers can drive revenue by making strong offers, either online or in this case at retail. I wouldn't consider this example to be a strong offer. Take a look. Can you tell me why? While the offer, “30% Off…

When I post an article anywhere as part of my content marketing strategy, I need to know how it's performing so I can improve my writing and, hopefully, improve lead generation for my marketing consulting practice. So I was pleasantly surprised yesterday morning when I found a new button on each of my LinkedIn Pulse posts allowing me to track my results!

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