Retail Revelations

Greg has a 25-year history in the retail industry with a career spanning merchandising, sales and management. But while at one of the world’s leading supply chain technology firms, he saw a need for retailers and brands to re-engage with consumers to determine which products would be top sellers well before costly investments are made to bring them to market. In 2007, Greg Petro founded First Insight Inc., a technology company that delivers what is now the world’s leading predictive analytics platform for consumer-testing new products. Through engaging consumers online and mining social data, the First Insight platform empowers retailers and brands to introduce the right products at the right price, and target them to the right customers. Today, he serves as its Chief Executive Officer and President. Greg is a member of the Board of Advisors of the Fashion Institute of Technology, as well as a frequent speaker at the graduate business schools of Columbia University and the University of Pittsburgh. Greg also speaks and at a number of industry conferences, where he educates his listeners on how retailers can use technology to identify and deliver what their customers really want. Mr. Petro holds both MBA and Bachelor’s Degrees from the University of Pittsburgh.

The future is now. This thought went through my head several times this week at Shop.org in Los Angeles, especially when I was sampling some of the virtual reality (VR) immersive experiences that were on display on the trade show floor. The VR experiences I've demoed in the past have been proof of concepts designed…

Have you ever heard of XRC Labs, the innovation accelerator for the retail and consumer goods industries? If not, you may want to get to know it. It's doing some pretty interesting things with retail technology. Each year, XRC Labs runs two 14-week programs designed for startups in the retail technology space. XRC Labs provides…

What are you doing on Sept. 7? If you’re in New York, why not attend the Global E-Commerce Leaders Forum (GELF), which every September brings online retailers and global brands together to discuss international e-commerce trends, global e-commerce strategy and tactical cross-border best practices. Attendees will spend the day discussing proven and emerging international e-commerce market…

I always love to learn about unique partnerships in the retail space, and I recently heard about one that involves two of my faves — food and jewelry — so I thought I’d share it with you. The partnership, which launched in June, is between online jewelry retailer BaubleBar and FoodKick by FreshDirect, an on-demand business…

I’m excited to announce that this year Total Retail is a media partner for Retail East: The CPG & Retail Executive Summit. The event, which is returning to New York City for the fourth consecutive year on May 16, will be a great opportunity to network with retail and consumer products goods (CPG) professionals as they…

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