Holiday shopping is over, but retailers in all categories are always looking for ways to beat the competition for customers. In recent years, internet technology has given a growing number of large and small businesses, like Etsy’s crafty shop owners, the ability to enter the retail market. Ultimately, this puts pressure on retailers to innovate…
Vish Ganapathy
Gone are the days when marketers could simply check the "mobile box" with a one-size-fits-all mobile website or app. Mobile must be personalized and integrated throughout all consumers’ interactions with a brand. Mobile can be used to drive synergies with in-store interactions and improve retail associates’ productivity and customer service capabilities. Smart retailers are making mobile a top priority to capitalize on these opportunities.
