Thomas Stelter

Thomas Stelter

VP of Emerging Solutions, POSSIBLE

Gen Z Goes Old School

Two data points reveal an interesting contradiction about Gen Z. First, when they shop, they do their homework. They're very informed about deals and points, and don’t like to buy before they’ve examined their options. Second, they spend a lot of time doing that research on a brand’s owned properties — i.e., its websites, mobile apps and…