Wholesale is so 2019. Enter 2021, a year of continued post-ish pandemic e-commerce growth, countless brands pulling back on wholesale partnerships to go direct to consumer (D-to-C), and the ultimate wholesale-marketing bridge: marketplaces. Retailers spent 2020 duct-taping together broken supply chains, reeling from wholesale partners slashing orders as stores shuttered across the country, and scrambling…
Sarah Engel
“We know that some of our customers’ behaviors will shift back to pre-pandemic, and we know that some will never be the same. The issue is, we have no idea which is which.” In a recent discussion with a Fortune 500 CEO, he articulated to me what so many retail, CPG and commerce executives are…
This isn't another article about the “new normal.” Having been a retail executive during the pandemic myself, here's the truth: Normal no longer exists. What exists (and is emerging) is a range of new business models and revenue streams, vastly different marketing mixes, customer expectations evolving faster than businesses can pivot, and organizational change that…
As the heat index increases across the nation, so do the questions surrounding what customers will expect and how retailers and brands will perform in the months ahead. From constant promotions to ease of returns, increased free shipping to buying on mobile, consumer behavior is shifting faster than ever, leading to intense challenges and distinct…
If records are made to be broken, then they served their purpose well during the Thanksgiving 2016 holiday shopping weekend. Cyber Monday sales reached an all-time high with $3.39 billion spent online — a 10.2 percent increase over 2015, according to Adobe Digital Insights. This marked the largest online sales day in history, narrowly surpassing…
The results are in, and despite technical glitches, Amazon Prime Day proved even more successful for the company than last year, with worldwide orders rising 60 percent compared to 2015. Analysts estimated 1.5 million people signed up for Prime on July 12. Retailers knew Amazon.com would put its marketing weight behind its own manufactured holiday and…