Phil Chang

Phil Chang
How​ ​Hashtags​ ​and​ ​Selfies Help​ ​Your​ ​Bottom​ ​Line

Retail is undergoing a digital transformation. As millennials go on to dominate the consumer market (with Gen Zers at their heels), social media has staked its claim as the glue that connects consumers, brands and retailers together, with social media platforms like Instagram moving to the forefront of retailers’ marketing strategies. Dubbed “Insta-Ready” retail, brick-and-mortar stores are hoping to…

The Democratization of the Retail Industry

Technology is leveling the retail playing field, giving consumers unprecedented access to product information, the companies that sell them, and the people that make them, no matter how niche or mainstream. Enablers like Facebook, Instagram and YouTube are changing consumers’ awareness of new and emerging products. Hubba's report, The Democratization of Retail: How the Power…

The Choice of a New Generation

Recently, there’s been a spate of marketing campaigns by major corporations that have been negatively received on a global scale. Rather than sell a product or deliver a message, all they’ve succeeded in doing is illustrate just how much the dynamics of the relationship between brands and consumers have changed. Today’s consumers are all-seeing and…