I love the website redesign process. It’s an electric experience and an optimistic sign of good times. Failing digital businesses, I’ve learned, generally do not undertake ambitious redesigns. Unfortunately, not nearly enough companies take their customers’ point-of-views into account when it comes to design. The most common reason I hear: “We’ll bring in customer experience…
Michal Harel
“Details create the big picture,” said Sanford Weill, former chairman of Citigroup. In the e-commerce arena, this is most true at the pinnacle of your funnel: the checkout. Checkout is online retail’s make-or-break moment. It's the culmination of the customer journey — the moment when a shopper either feels comfortable enough to take out his…
