Meghan Holmes

Meghan Holmes
A Retailer’s Guide to Creating a Hit Pop-Up Shop in 2018

In today’s competitive retail environment, pop-up shops are all the rage, granting shoppers an inside look at their favorite products and the chance to forge deeper brand relationships through unique experiences. From fragrance labs to art installations, pop-up shops — i.e., short-term sales and experiential spaces that serve as real-world brand activations — have already seen massive success and show no signs of slowing down.

Unwrapping Engagement: Creative Ways to Enhance Holiday Marketing Campaigns

Just because you dust off the same string lights every year doesn’t mean you should do the same with your holiday campaigns. Brands should instead embrace new marketing tactics and leverage digital trends to engage consumers on their preferred channels and reward them for their continued loyalty. With 90 percent of consumers expecting special privileges for being…