Online retail and e-commerce providers are struggling to meet shopper expectations amidst ongoing inflation, higher costs and lingering supply chain woes. A new independent survey that queried nearly 2,000 global shoppers found that 88 percent of U.S. and 79 percent of U.K. shoppers said that online retailers delivered poor experiences at least once in the…
Mark Simon
Holiday shoppers this year will be price-conscious, budget-minded, and mostly online. They’ll prioritize customer service, fast delivery at reasonable rates, and accommodating return policies. And they’ll start early, with many planning to begin in September, diminishing the impact of Black Friday and Cyber Monday sales. Those are just some of the findings from a July…
Discerning consumers expect more from their online shopping experiences, especially during the busy holiday season when timely delivery, readily available products, and seamless checkout and return policies are more important than ever. In fact, the holiday season is often a “make or break” time for most retailers, particularly smaller ones eager to make a big…
A recent consumer survey revealed that 76 percent of shoppers say they will stop doing business with a company after only two poor experiences, and these experiences can even occur in the same transaction. As consumers demand more value for their money during an uncertain economy, retailers must deliver a seamless, efficient customer service experience by leveraging automation.…
Traffic from image search isn't paid traffic, but it isn't free either. Those seeking to have their images rise to the top of image SERPs will need to invest time and effort in the images themselves and in the text describing them that help the search engines put them into their proper context and category. Here are a few things you can do to improve the search performance of your images:
Online retailers seeking to maximize their market share need to embrace every tool in their marketing kit to win the day. Naturally, many retailers prefer to rely on a "paid media" strategy because accounting for spend, income, net profit and return on investment is easy, thus justifying financial allocations. But savvy retailers will not ignore "unpaid" media efforts, including search engine optimization and social media campaigns.
