Marissa Tarleton

Marissa Tarleton
The Shopper Habits That Should Be Informing Your Marketing Strategy

There’s little doubt that factors like technology are changing the retail landscape. However, there are also a few trends emerging around consumers and their shopping priorities that may leave retailers feeling surprised. A recent study from RetailMeNot, in partnership with behavioral scientist Jon Levy, shows that consumer behavior has evolved and customers aren't always acting…

Retailers Ramp Up Social and Mobile Initiatives to Reach Back-to-School Shoppers

As the second-largest spending season among consumers — and, at three months, the longest — back-to-school (BTS) brings big opportunities for retailers to connect with shoppers. RetailMeNot recently released a study conducted by Kelton Global that found 85 percent of retail marketers plan to invest more in their BTS marketing in 2017 compared to the…

The Comeback Kid: Cash-Back Offers Stir Renewed Interest for Consumers

When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; and…