Larry Alton

Larry Alton
5 Ways Your Brick-and-Mortar Store Can Make a Better Impression on Customers

First impressions are more important than you realize. It’s said that people form their opinions about someone within 15 seconds of meeting them. If you’re opening a brick-and-mortar store, first impressions are vital. Overall, competition in the retail sector is intense, but things are much tougher when opening a brick-and-mortar store. Consumers should be able…

6 Content Types Retailers Need to Be Producing

Retailers stand to benefit enormously from content marketing. When implemented successfully, content marketing can be used as a tool to attract more traffic to your site, build brand visibility and reputation, and even influence more conversions among your visitors. However, certain types of content are more valuable to retailers than others, and knowing how to…

How the Winter Weather Will Affect Retail

This year, half the nation has been hit by dizzyingly cold weather. In the middle of December, the Midwestern states, and even areas in Oregon and Northern California, received several feet of snow without much signs of stopping. There have also been sub-zero and negative temperatures in the same areas, which is more typical of…