Larry Alton

Larry Alton
5 Tips for Transitioning Your Online Business to the Physical World

Over the past few decades, we’ve seen a lot of physical retail businesses transition to become online businesses (or physical-online hybrids). This makes sense. Online juggernauts like Amazon.com have changed the way people buy things, and physical retail stores have had difficulty keeping pace. Transitioning to at least a partially online model is a kind…

How Personal Assistant Tech is Completing the E-Commerce Loop

Personal assistant technology is increasingly popular and, especially with niche versions like Amazon.com's Alexa, it plays an important role in the evolution of e-commerce. When people think about using artificial intelligence (AI) technology for e-commerce, though, most focus on how buyers use it to expedite the purchasing process, not what the devices can contribute to…

5 Ways Your Brick-and-Mortar Store Can Make a Better Impression on Customers

First impressions are more important than you realize. It’s said that people form their opinions about someone within 15 seconds of meeting them. If you’re opening a brick-and-mortar store, first impressions are vital. Overall, competition in the retail sector is intense, but things are much tougher when opening a brick-and-mortar store. Consumers should be able…

6 Content Types Retailers Need to Be Producing

Retailers stand to benefit enormously from content marketing. When implemented successfully, content marketing can be used as a tool to attract more traffic to your site, build brand visibility and reputation, and even influence more conversions among your visitors. However, certain types of content are more valuable to retailers than others, and knowing how to…

How the Winter Weather Will Affect Retail

This year, half the nation has been hit by dizzyingly cold weather. In the middle of December, the Midwestern states, and even areas in Oregon and Northern California, received several feet of snow without much signs of stopping. There have also been sub-zero and negative temperatures in the same areas, which is more typical of…