Jason Nyhus

Jason Nyhus
The Churning Tides of Subscriber Retention

While the digital world continues to evolve, subscription-based online retail services are growing and becoming highly competitive and lucrative. This opportunity, however, isn't free of challenges, especially when it comes to acquiring and retaining subscribers. Often, online retailers make the strategic mistake of putting greater emphasis on attaining new subscribers over retaining existing ones —…

Understanding the Customer Journey from A to Z Leads to Revenue Gains

The process of acquiring customers today looks very different than it did in the days before the advent of social media and smart devices. Now that consumers are hyperconnected and acutely in tune to their friends’ endorsements, they're looking for more from brands. And many brands are responding. By personalizing the experience for each prospective…