Janelle Estes

Janelle Estes
Retailers Invest More in Research to Improve Customer Experience

Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand forā€¦

Comparing the BTS Shopping Experiences of 5 Top Retailers

Back-to-school (BTS) is one of the most important shopping seasons of the year. According to the National Retail Federation, total spending for both K-12 and college supplies is expected to reach $75.8 billion this year. The weeks before the beginning of the school season are a busy time for shoppers and retailers. While parents prioritizeā€¦