Here are five tips to help brand executives and other merchants selling their products on Amazon.com optimize sales on the online marketplace:
James Thomson
Amazon.com has more customer search and purchase data than any e-commerce business. It can build a private-label brand in six months using these data. Amazon’s private-label products have access to the best merchandising and targeting on the marketplace. And the brand doesn’t even need to be profitable. How do national brands compete with this? According…
