Limited time! Unbeatable prices! Once-a-year opportunities! These are the bread-and-butter of many holiday season marketing campaigns. Unfortunately, these same ideas are also served up as the main course in most of the scams that will try to lure unsuspecting consumers to share their personal information during the busiest shopping season of the year. Therefore, given that the bad guys are out in force, what steps can retailers take to defend their reputations, customer trust and bottom lines during the holiday shopping season?
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