Any small business working with a limited budget or staff knows the challenges that come with gaining traffic, traction and sales. Unlike retail giants that can drop millions on advertising and marketing initiatives, smaller e-tailers need to be crafty and use inexpensive (or even free) tools to connect with consumers. Here are three tips on how to accomplish that:
Francesca Nicasio
With 2015 upon us, it's time to evaluate your marketing strategy for the new year. Here are four areas that you want to pay particular attention to:
