Using personalization in email marketing campaigns is a great way to build relationships with customers, increase your open and clickthrough rates, and suggest content that your customers will actually care about. Personalization enables brands to generate more customer loyalty and ultimately higher return on investment.
Holiday decorations have already been on display at retail stores for weeks, spreading the holiday cheer over longer than just November and December. Accounting for approximately 20 percent to 40 percent of retailers’ annual sales, it's no wonder they're making an effort to extend the holiday revenue spirit. In the run-up to Black Friday and Cyber Monday, retailers have few options to increase sales volume and revenue without conducting a major overhaul of their digital marketing strategy. They must think strategically about leveraging assets they already have, as well as after the festivities are over.