Edward Laws

Edward Laws

Edward Laws is the global senior vice president and general manager of performance advertising at ‎InMobi

Bringing Mobile Shopping Discovery to Life With Remarketing

As a self-proclaimed fashion enthusiast, Ben spends considerable time using apps on his phone. Switching from one app to another, Ben constantly longs for that moment of serendipity — profusely exploring thousands of fashion catalogs daily until that one product sparks his interest. Unlike the transactional nature of intent-based buying, where a user has a…