Doug Filak

Doug Filak
10 Data Points on Younger Shoppers That Matter This Holiday Season

Move over millennials, Gen Z is taking center stage for the holidays. Pundits agree that this new generation, loosely characterized as born between 1993 and 1999, have been raised on technology — but that’s where consensus ends. One day they are “millennials on steroids,” the next they are “very different in fundamental ways from previous…