David Murphy

David Murphy

David Murphy leads worldwide marketing and market development for HP’s PageWide Web Press business. HP PageWide Web Presses are driving digital transformation in mainstream printing, especially in book manufacturing. Reach the author @HPGraphicArts

How Brands Can Engage Customers Through the Corrugated Package

A major challenge for brands in the modern retail marketplace is to positively influence shopper behavior through fresh, relevant and dynamic messaging. Marketers constantly adjust promotional copy and offers through event, mobile and social marketing to break through to the buyer amid the noise of competitors. What’s new? Well, now the solution to this challenge…