David Baker

David Baker
David Baker is a founder and the COO of Cordial. With more than twenty-five years of experience in digital marketing and marketing technology, Baker is an award-winning industry thought leader, columnist and speaker. He has held executive roles at publicly traded, leading agencies and marketing services providers including Razorfish, Targetbase, Agency.com and Acxiom, as well as startups including TwelveHorses, MindArrow/RadicalMail — a first generation rich media messaging company — and DigitalThink — the first eLearning Platform that went public in 1999. Baker has also held direct marketing roles at American Airlines and Franklin Covey, and served as an advisor for Datran Media in 2012 and Gelper in 2015.
Baker is one of only three individuals to be awarded the MediaPost Lifetime Achievement award (in 2012) for his contributions to the digital marketing industry, and he was also the recipient of the DMA-EEC Thought Leader of the Year award in 2016 for his positive impact on the email marketing community.  

Baker is a MediaPost “Email Insider” columnist and former “Email Insider” Summit Chairman and program director, and his works have also been published in iMedia Connection, Internet Retailer, Adweek, Direct Marketing News and ClickZ. Additionally, he has spoken at leading industry conferences including Adtech, OMMA, DMA, Shop.org and LeadsCon.

The Inbox Doesn’t Know the World is Falling Apart

Marketing is hard enough without the uncertainty of macro disruptions. But lately, the threat of a macro disruption seems to lurk behind every corner. Natural disasters, terrorism, the possibility of nuclear war, a tweeter-in-chief who can send the stock market in one direction and the media echo chamber in another with 140 characters or less.…

Brand Voice Will Take on an Entirely New Meaning Very Soon

When I see people hunched over their phones, eyes fixed on screens, I think of the evolutionary chart that hung in biology class. The chart depicted a chronology of human ancestors, each one slightly more upright than their predecessor, until finally, we arrived at modern human, standing tall, except for when he or she is…

Kill Your Innovation Lab, Accelerate Everything

Several months after murdering his wife, Dr. Hawley Harvey Crippen boarded a transatlantic steamer. The year was 1910, and as far as getaways went back then, Crippen’s plan to flee the jurisdiction and start a new life on another continent was an excellent one. What he didn’t count on, however, was a relatively new technology…