Retailers today are faced with more competition than ever before, making it challenging to both attract and retain customers. Customer expectations are elevating too, driven by new technologies from point-of-sale engagement and artificial intelligence engines all aiming to enhance the shopping experience. Marketers must put their customers first by using data intelligence to stand out…
Curtis Tingle
With a heavy focus on shopping for Father’s Day, let’s take a look at how dads themselves shop and how marketers can cater to their preferences. According to new research, dads are an influential market segment for retailers, as they're looking to shop and save across both physical and digital channels. An overwhelming 96 percent of…
Researching the perfect gift is a vital step for consumers as they plan their holiday shopping, with 54 percent saying they begin their fact finding in October or earlier, according to the National Retail Federation (NRF). A RetailMeNot survey also revealed that 45 percent of consumers planned to start shopping before Nov. 1, and nearly…
