Channie Mize

Channie Mize
Is Your Brand Ready for the Black Friday Rush?

Black Friday is poised to be strong for U.S. retailers this year, according to findings from a recent study conducted by Periscope® By McKinsey, which was designed to determine consumer sentiment towards the shopping event as well as the categories consumers will shop in and how they will shop. Almost half (44 percent) of U.S.…

Customers: Get Them, Learn From Them, Keep Them

Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…

5 Tips for Improved Pricing and Margin Optimization

The world’s leading retailers understand the promise of big data and analytics. They know competitors are finding insights and making advances, and many have seen their own pilot projects deliver measurable gains in marketing efficiency, sales or margins. Data-driven insights can create value across a business, helping managers tailor assortments at the store level, simultaneously…