Ben Kopetti

Ben Kopetti
4 Best Practices for Mobile Video Success

Video is no longer a "nice to have" feature in e-commerce. Its ability to engage shoppers and increase conversion rates and revenues make it a necessary tool in any retail marketer's arsenal. Given the rising influence of video on e-commerce, particularly with the increasing use of mobile devices, retailers need to take mobile into account when it comes to their video programs. Following are best practices retailers can adopt to help drive success with mobile video: