Andrew Blachman

Andrew Blachman

Andrew Blachman is the COO of Tophatter, a marketplace that is reimagining discovery commerce for the mobile era. Previously, he was the CEO of GET ME IN!, a European online ticket marketplace acquired by Ticketmaster in 2008. Before GET ME IN!, Andrew was a consultant for StubHub as well as the European Director and VP Business Development for WideRay. Andrew began his career as an investment banker in Goldman Sachs’ high technology group in Silicon Valley and Hong Kong. He is also an early seed investor in several online marketplaces, including SeatGeek, Bridebook, and Outdoorsy.
The Difference Between Buying and Shopping, and Why it Matters for Retailers

The words are often used interchangeably, but there’s a huge difference between "buying" and "shopping." Buying is straightforward. It's when your bathroom light blows and you need to purchase a 40-watt bulb as quickly as possible. Buying is the process of locating and purchasing a product you know you want — it's intent-driven purchasing. Shopping,…