Zones Mean Dollars in an Omnichannel World

In order for retailers to sustain financial performance, it's critical to know when — and where — opportunities exist to increase margin and revenue. For many omnichannel and online retailers, one of the largest untapped sources of both of these is zone pricing. Zone or regional pricing is a well-established retail pricing strategy dating from the glory days of brick-and-mortar, and it's still used in-store and online in categories such as automotive, grocery, home renovation, among others.