The App Store is a crowded place, and you need to stand out from the crowd. That's hard to do when there are so many other app developers out there trying to do the same. That's why your app description has to be highly compelling in order to get consumers to click through and download it. Here's how you can create a description that will optimize downloads of your app.
Front Load Your Description
When users are browsing the App Store, they'll see a small preview of the description of your app. That's usually what's going to convince a user to click through and take a look, so what you put in the first sentence of your description is vital. The best way to grab users’ attention is to put the main benefit of your app in that first sentence. For example, for a weight loss app, you could write "This app is designed to help you track your meals and calories in one place."
List the Benefits of Your App
Users won't download your app because it has a pile of great features. Those features will indeed be great, but they're not answering the user's question, "What can this app do for me?" The key here is to turn those features into benefits to the user. For example, if you're selling a ride share app, a feature that lets you share your journey online can be described like so: "Use social media to share your journey with loved ones, keeping you safe and them informed."
Use Tools to Help You Write
There are lots of tools online that can help you write the description for your app. Put these to use as you're writing:
- Focus Writer: This tool helps you write without distractions, making it easier to get your description done.
- Best Australian Writers: This service will help you get proofreading help with your description.
- iA Writer: This writing app works on all Apply devices, meaning you can write wherever you are.
- UK Top Writers: This service will help you find editing assistance for your writing.
- Zoho Writer: This tool helps you collaborate with other writers in real time.
- State of Writing: This community will help you get your grammar in top shape.
Describe the Problem and Solution
Your app is designed to make your user's life easier in some way. That's why in your description you need to show them what the problem is, and how your app solves it. For example, imagine your app offers note-taking features. "Most apps only work on one phone, so lists can't be shared,” says product writer Gary Morrows from Essay Writing Service. You can say, "Share lists with friends, so if your partner's at the grocery store and you need something, you can add it to the list and they'll see it."
Show Yourself to Be Credible
It's a fact that if you're shown to be a credible source, readers are much more likely to listen to you. If you have any awards or accreditations that are relevant, make sure that you're including them in your description. Furthermore, if you have any reviews from influencers or other trusted household names, these should be included here. The more you can show yourself to be trustworthy, the more likely the user will be to download your app.
These tips will help you put out a description that really sells your app. If you use them, you'll see that your writing can highlight the best features and show users just why they need it.
Related story: 8 Steps to Writing Excellent Product Descriptions