Winning the Omnichannel Retail Arms Race: 5 Keys to Success in 2013 and Beyond

Not long ago, I bought a chandelier in a retail store, supplying my email address and other information. Back home a few days later, I ordered a set of matching sconces through the same retailer's website. When I opened my order confirmation email for the sconces, I was dismayed to find the retailer recommending the very chandelier I'd bought in-store — at a 50 percent discount!