Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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1. Personalization: Personalization serves up dynamic content matched to specific customer needs. B-to-C e-commerce providers have mastered personalization and do a remarkable job using it to significantly enhance conversions and cart size. For example, Amazon.com uses past purchases to show you similar products and customize your experience. The retailer also allows you to save shipping addresses and information for a streamlined checkout process.
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- Amazon.com
Bob Barr
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