Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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Nearly all consumer-facing e-commerce features translate to B-to-B and can be modified for more successful strategies. B-to-B shoppers are also B-to-C consumers, signifying that B-to-B brands must work from these strategies to achieve leadership positions in the marketplace.
Translating Successful B-to-C to B-to-B
In general, B-to-B e-commerce lags behind B-to-C e-commerce because B-to-B providers haven't effectively leveraged readily available features and capabilities offered by advanced e-commerce technology, including the following:
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- Companies:
- Amazon.com
Bob Barr
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