The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
The resulting collection fits well with popular content published by Weight Watchers on its Facebook Timeline, including inspirational quotes and affirmations (one from Oprah Winfrey on Jan. 1 earned over 5,300 shares and 35,000 likes); customer success stories;
company history; and healthy, tempting recipes. For example, Weight Watchers boldly shared its lower-calorie cheesecake recipe on Jan. 3, just a couple days after so many pledged to stick to their diets, showing great confidence in the quality of its recipes and affirming to customers that they won't feel deprived.
Another high scorer on the RSJI is rallying fans in a dramatically different — and controversial — way. For Hobby Lobby, a battle over health care, religious beliefs and women's issues is playing out on its wall and comments section, keeping its score over 200.