The Retail Social Juice Index Spotlight: Weight Watchers, Hobby Lobby, Blue Nile and Timberland
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Even a weight loss brand with 1.1 million fans can't take engagement for granted — not even during resolution prime time. So what did Weight Watchers do to encourage interaction and remain at the top of the RSJI? It didn't wait until the last minute to give fans and followers reasons to turn to its Facebook Timeline looking for support and encouragement. Throughout December, Weight Watchers published the final links to its 2012 365 reasons to believe Tumblr and later in the month helped fans recap their 2012 as well as set goals for 2013 via its pic your amazing Facebook app.
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Carolee Sherwood
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