Using Subscription Commerce to Retain High-Value Customers
According to the Internet Advertising Bureau, global companies will spend $69 billion on online marketing this year. That number will reach $100 billion by 2014. These billions of dollars are spent for one goal: to acquire new customers. From paid search, display and video to email, social marketing and website optimization, online marketing has become a key business driver for almost every industry worldwide.
- Companies:
- Amazon.com
- People:
- Teavana
Greg Alvo is the CEO of Ordergroove, a company that helps brands and omnichannel retailers practice and achieve relationship commerce, shifting consumer interactions from one-and-done transactions to ongoing, highly profitable relationships.
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