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Jason Abate
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Website downtime carries numerous implications, most obviously the direct loss of sales with consumers unable to view product information and place orders. In an increasingly competitive marketplace, consumers quickly abandon unavailable websites for ones where they can make their desired purchase. The rise of social media has caused an amplification of outage visibility as consumers broadcast complaints on Twitter and Facebook when they're unable to use a site. Mitigating this potential damage requires extra revenue-draining resources.
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Jason Abate
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