Understanding Postal: USPS Transitions to Digital Agency in Hopes to Survive

The U.S. Postal Service is dipping its toes into the digital waters, recently announcing plans to embark on several digital initiatives, starting with the formation of a new Digital Solutions Group (DSG) within its organization.

USPS Vice President of Digital Solutions Paul Vogel told customers at a recent meeting that the federal agency is considering how best to transition from the existing hybrid environment of physical and digital into a more digital role in the future. The Postal Service defines "digital solutions" as "products or services that enhance physical USPS offerings with digital capabilities," such as the USPS' recent Every Door Direct Mail (EDDM) offering, or those initiatives that "present fully digital alternatives to physical products and services."