Top Article of the Week: 3 Tips for Personalizing the Retail Shopping Experience

This week’s top article of the week (as determined by readers’ clickthroughs) offers tips to help you personalize the in-store shopping experience, something that will be crucial to any future success in brick-and-mortar retail. Mark Elfenbein, chief business development officer for in-store media specialist Mood Media, delves into three specific areas in regards to personalizing the in-store shopping experience: design, including what consumers will see, hear, feel, smell and taste in your stores; integrating the in-store shopping experience with social media; and implementing a loyalty program that works for your brand. Check it out for all the details!

What’s your company doing to personalize consumers’ shopping experiences, both online and offline? Have you found particular tactics to be more effective than others? Let us know your thoughts on this important topic by going to Retail Online Integration’s Twitter page and posting a comment using the hashtag #ROIMostClicked in your response. We look forward to hearing from you!

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