The Strategy Behind Williams-Sonoma's Global Expansion

By Joe Keenan

In an effort to tap into the $532 billion global marketplace for housewares and home furnishings, Williams-Sonoma, the San Francisco-based omnichnannel retailer, took its business beyond its domestic borders. In a session yesterday at NetSuite's SuiteWorld conference in San Jose, Calif., Rob Bogan, vice president of international systems for Williams-Sonoma, discussed the brand's experiences going global.

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Companies:
Pottery Barn Kids
West Elm
Williams-Sonoma

People:
Rob Bogan

Places:
Australia
Melbourne
San Francisco
San Jose, Calif.
Sydney
U.K.
U.S.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.