Fashion retailer Bebe has over 3.1 million fans on Facebook and typically posts twice per day.
It’s not uncommon for the brand’s posts to attract 10,000 likes to 30,000 likes, top 1,000 shares and earn hundreds of comments. What makes Bebe unique on Facebook? It posts about its products all the time while maintaining high engagement scores on Media Logic’s Retail Social Juice Index (RSJI).
In fact, with few exceptions, all of the brand’s posts resemble catalog pitches and rarely stray from a very specific formula. The typical Bebe post uses the following formula:
One of the only ways Bebe mixes it up on Facebook is by changing the product focus post to post. It jumps from shoes to little black dresses to accessories.
Like Bebe, Foot Locker has a large fan base (4.5 million) and posts a couple times per day, always relying on mainstay posts. However, instead of having a single formula, Foot Locker works with several themes at once.
Currently, the brand is achieving high engagement scores by repeating the following content series: