Thank Alibaba for Revamping Your Omnichannel Strategy
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Girish Pai
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Prepare for a tidal wave of online-to-offline sales thanks to the rapidly growing influence of Alibaba, the China-based internet retailer. Although the online-to-offline shopping segment today accounts for just 1.2 percent of e-commerce transactions in North America, retailers should anticipate this segment to heat up as the Chinese e-commerce giant goes public with a fresh infusion of cash.
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