Shutterfly Names New SVP, Retail

Shutterfly Inc., the leading manufacturer and online retailer of high-quality personalized photo products and services, today announced it has appointed Michele Anderson as senior vice president, retail. Anderson will guide the development and execution of Shutterfly’s consumer growth strategy across its many product categories, both in its core business and in new categories over time.

Anderson joins Shutterfly from Activate Inc., a specialist advisory firm that develops and implements growth strategies and builds new digital-first businesses, where she served as chief operating officer and managing director.

“Michele’s experience delivering growth strategies for leading technology and media companies, as well as her track record of developing strong teams, makes her an ideal candidate for this role,” said Christopher North, president and CEO of Shutterfly.