#ROIChat, A Weekly Twitter Discussion: ‘Showrooming’ During Black Friday

Welcome all to #ROIChat, a weekly Twitter discussion looping in the latest trends and most profitable practices in the retail industry.

Black Friday, traditionally one of the busiest shopping days of the year, is nearing. Retailers everywhere are gearing up: Macy’s has added Black Friday-themed enhancements to its mobile app, Kohl’s Facebook fans will have access to exclusive savings, and Kmart and Wal-Mart are starting their sales at 8:00 pm on Thanksgiving night.