#ROIChat, A Weekly Twitter Discussion: Mobile Commerce Trends

Welcome again to #ROIChat, a weekly Twitter discussion looping in the latest trends and most profitable practices in the world of retail. Every Tuesday I ask a question and include the #ROIChat hashtag. To join the conversation, simply use that hashtag in your response. It’s as easy as that!

According to a study done by comScore, four out of five smartphone owners use their device to shop. In the ever-changing world of mobile commerce, it’s not enough for retailers to simply replicate their online experience on a mobile device. As technology evolves, so too must marketers.