Using Personally Relevant Video to Drive Engagement
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Kelly Ford
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Based on collective research from industry leaders and experts, as well as SundaySky's own trend data and perspective, the State of Online Video Report found that 2012 was a watershed year for online video. Consider the following:
- 182 million total viewers;
- 456.6 million content videos consumed; and
- 105.4 billion video ads viewed.
These numbers represent all-time highs, but the most compelling data comes in the realm of personally relevant video. The typical one-to-many product video has a 50 percent completion rate. However, when these short-form videos contain content that is personally relevant to the viewer, users will spend more than twice as much time watching.
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Kelly Ford
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