Using Personally Relevant Video to Drive Engagement
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Kelly Ford
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The past year was a significant one in the evolution of online video. In 2012, we saw millions of Olympics fans tune in online to watch real-time competition. We saw the first truly digital election, with more than 55 percent of registered voters watching political videos online during the presidential campaign season. Perhaps most interesting for online brands, we saw the power of personalization boost viewer engagement. The trends in personally relevant video were among the most interesting findings in SundaySky's State of Online Video Report, and are among the most important when it comes to predicting trends for this year.
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Kelly Ford
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