What’s the Best Channel for Communicating With Customers? Part 1
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Al Rose
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So how should retailers communicate with customers and prospects? The issue lies with the number of channels there are to choose from: voice, email, online chat, social care (i.e., queries dealt with via social media channels), text message, etc.
In this two-part series, I'll look at each customer service channel in turn and talk about the pros and cons of each when it comes to their effectiveness as a communication channel for customer service.
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Al Rose
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