Automated Online Video Program Increases Conversions for Heavenly Treasures

PROBLEM: Heavenly Treasures, a cross-channel retailer of fine jewelry, sought to improve its video program on its e-commerce site.

SOLUTION: Hired a third-party provider to launch an automated video program on its website.

RESULTS: Since going live with its automated video program in November of last year, Heavenly Treasures has tracked a 5.3 percent increase in conversions from those visitors who watch automated videos, ultimately boosting revenues.