Nordstrom's Latest Pop-Up Focuses on Tech, Replicates Inside of a Computer
Nordstrom’s latest curated pop-up shop, Pop-In@Nordstrom: Gets Wired, is taking on a technology theme. The pop-up shop can be found in eight U.S. Nordstrom stores, and is created is resemble the inside of a computer with an all-white environment, blue fluorescent lighting, a circuit board floor graphic, and tables that look like computer chips and capacitors. The pop-up shops have over 125 tech-themed products for sale spanning home, fitness, health, travel and more.
Total Retail’s Take: Nordstrom is trying to attract and keep shoppers in its brick-and-mortar stores, and is hopeful that its pop-up shops featuring sought-after technology products will do the trick. The upscale department store chain reported that same-store sales decreased .8 percent in its first quarter, and is looking for new ideas to drive physical store revenues. The Pop-In@Nordstrom series launched in October 2013 and transitions every four weeks to six weeks into different themes to provide new experiences for shoppers. Consumers are able to discover new brands and products that aren't typically featured in Nordstrom's stores, and get a fun and compelling shopping experience.
