Nordstrom Hiring 250 Employees for Stand-Alone Men's Store in Manhattan
Nordstrom announced that it's hiring 250 employees for its first stand-alone men's store in Manhattan, which is slated to open in April. To promote the start of employee hiring, the retailer wrapped the exterior of its new men's store with larger-than-life "help wanted" banners incorporating witty job descriptions like "Desperately Seeking Sock Svengali," "Now Hiring: Sneaker Obsessives" and "People People Wanted." The recruiting campaign also includes digital and social media placements. New hires will participate in extensive product-knowledge seminars, selling immersion and a day of shadowing at one of Nordstrom's neighboring full-line stores
"This is an exciting and historic time to be a part of Nordstrom as we prepare to open our first full-line store in one of the best retail cities in the world," said Cailin Caro, store manager of the New York City men's store. "We're building an empowered team of people focused on service and providing customers with an elevated experience that reflects the best of what we have to offer."
Total Retail's Take: This is an exciting way to start the new year in retail. Nordstrom is hiring for a new store at a time when many traditional retailers are closing locations to cope with declining foot traffic and e-commerce rivals. In fact, estimated store closures for 2017 totaled 8,600, with Macy’s, Gap, Sears, J.C. Penney’s, Michael Kors and others all shuttering storefronts. (For context, that’s almost 40 percent more store closures than 2008, which was once considered the “worst year for closures on record.”). Undoubtedly there will be more store closures to come, but perhaps not from Nordstrom. The upscale department store chain's men’s store is set to open in April as part of a push to refurbish its business amid a challenging retail environment. Nordstrom also announced plans to open a full-line New York City flagship store in 2019, and is experimenting with smaller-format and discount locations.