Mobile Coupons, CRM and Smart Phone Payment Options for Retailers

By Det Ansinn

4 Mobile Best Practices for Retailers

1. Consider multiple platforms. There are approximately 20,000 cell phone models, and new ones are introduced every day by the big — and not so big — industry players. Unfortunately for retailers, an application created for one model won’t necessarily translate to others. A website created for a BlackBerry may not appear the same on an iPhone or Droid.

2. Create content that’s appropriate for the medium. A mobile phone is just a little screen. Trying to move computer images to it can result in a difficult-to-read and impossible-to-navigate site. The time you have to capture the attention of your prospects and customers is short — very short. Having said that, maintaining consistency around your brand is of utmost importance.

3. Carry over your login process. If there’s a login process on your website, try to carry it over to your mobile site. Allowing people to use the same log-in is a plus.

4. Keep privacy a top priority. Privacy is perhaps more important in the mobile sphere than anywhere else in cyberspace. Follow the same stringent policies you already should be using on your website.

Will 2010 finally be the year of mobile commerce? While mobile has been the "next big thing" for at least the last five years, 2010 may actually be a banner year for the platform. Smartphone and iPhone usage has soared, and even older adults use phones to check the stock market, find the best deals at the grocery store and price insurance policies.

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