lululemon Posts Second Quarter Sales Gain

lululemon athletica, the athletic apparel retailer, posted better-than-expected second quarter results on Thursday, CNBC reports. In addition to new product lines, a recent uptick in purchases within brick-and-mortar stores has helped lift sales for lululemon. Finally, the launch of a menswear ad campaign and rise in sales among men has helped the brand grow its customer base.

Total Retail's Take: More often then not, retailers have recently feared the rise of e-commerce and Amazon.com within the athletic wear and athleisure space. We've seen Nike and companies alike struggle over the last year. "Nobody is going to beat Amazon at Amazon. We're in a very different playground that's differentiated by innovation, by premium product, by solving problems for the athletes. We're actually not in the world of commodity at all," lululemon athletica CEO Laurent Potdevin explained to CNBC on Friday.